Solidarity and Competition Among Gojek Drivers in Yogyakarta City

Authors

  • Dwirawati MMTC Multimedia Academy, PhD Student of Cultural and Media Studies Gadjah Mada University, Indonesia.
  • Udasmoro Cultural and Media Studies Study Program, Gadjah Mada University, Indonesia.
  • Budiawan Cultural and Media Studies Study Program, Gadjah Mada University, Indonesia.

DOI:

https://doi.org/10.51601/ijersc.v2i4.109

Keywords:

Arena; solidarity; competition; capital; the strategy of capital placement.

Abstract

This article describes and analyzes the solidarity and competition among Gojek drivers in Yogyakarta. For data collection, it was carried out through observation, in-depth interviews, and documentation. The result shows that PT. Gojek Indonesia created groups based on their criteria. The groups formed by PT. Gojek were included in the office Whatsapp group. Arena, capital, and habitus are important elements to reveal that there is the classification of Gojek drivers' accounts based on priority, regular, and 'gagu'. In the Bourdieu paradigm, the cultural capital owned by Gojek drivers plays an important role in benefiting them in the arena, such as time discipline to find customers, driver performance, drivers who always accept incoming orders and never reject orders, customer rating, or good customer ratings, customer-friendly drivers, and smartphone proficiency that will give advantage in the competition. Thus, the result of mapping the arena of competition among Gojek drivers in Yogyakarta shows that drivers indirectly have to have some strategies in the 'game' of competition among Gojek drivers across several social arenas, namely economy, culture, and social.

Downloads

Download data is not yet available.

References

D. Adi, Dibalik gemerlap industri transportasi online & mitos sharing ekonomi, MAP Corner Klup MKP UGM, 2017, accessed on 8 March 2018. (https://mapcorner.wg.ugm.ac.id/2017/03/dibalik-gemerlap-industri-transportasi-online-mitos-sharing-ekonomi/).

P. P. T. A. Indyaswari, D. N. R. A. Putra, Analisis mengenai hubungan supir go-jek dengan pt. gojek Indonesia, Kertha Semaya, 2017, 5(2), pp. 1–7.

E. Wahyusetyawati, Dilema pengaturan transportasi online, RechtsVinding Online, 2017, pp. 1-4. (https://rechtsvinding.bphn.go.id/jurnal_online/TRANSPORTASI%20ONLINE_ENDANG.pdf)

N. Nurhadi, Kronologi lengkap kisruh ojol dengan terduga debt collector di Jogya, Suara, 2020, accessed on 14 April 2020. (https://jogja.suara.com/read/2020/03/05/211521/kronologi-lengkap-kisruh-ojol-dengan-terduga-debt-collector-di-jogja).

F. D. Amajida, Kreativitas digital dalam masyarakat resiko perkotaan: studi tentang ojek online “Gojek” di jakarta, Informa, 46(1), 2015, pp. 115-128.

L. Natadjaja, P.B. Setyawan, Creating community through design: the case of Gojek online. International Journal of Cultural and Creative Industries, 4(1), 2016, pp. 18-27.

D.S. Syam, Persaingan antar pengendara Gojek online di kota pekanbaru, Jom Fisip, 5(2), 2018, pp. 118.

H. Pranoto, Siasat manipulatif dalam kompetisi pengemudi Gojek di kota Surabaya, AntroUnairdotNet, 6(3), 2017, pp. 301-310.

E. Durkheim, The Division on Labour Society, The Macmillan Press LTD, 1984.

P. Bourdieu, The forms of capital, Handbook of theory and research for the sociology of education (Editor: Richardson, J.), Greenwood, 1986.

R. Jenkins, Pierre Bourdieu, Routledge, 1992.

P. Bourdieu, 1994, The Field of Cultural Production, The Field of Cultural Production: Essays on Art and Literature (Editor: Randal Johnson), Columbia University Press, 1994.

Haryatmoko, Membongkar rezim kepastian, PT Kanisius, 2016.

P. Bourdieu, Distinction: a social critique of the judgment of taste, Harvard University Press, 1984.

P. Bourdieu, Masculine Domination, Stanford University Press, 2001.

W. Udasmoro, Konstruksi Identitas Remaja dalam Karya Sastra, French Literature Study Program, Faculty of Cultural Sciences Gadjah Mada Yogyakarta, 2014.

J. Etha, 2016, Inilah sistem baru Gojek yang dianggap merugikan driver, Solopos, 2016, Accessed on tanggal 27 August 2019.

W.A. Gerungan, Psikologi sosial, Eresco, 2004.

Downloads

Published

2021-08-25

How to Cite

Dwirawati, Udasmoro, & Budiawan. (2021). Solidarity and Competition Among Gojek Drivers in Yogyakarta City. International Journal of Educational Research &Amp; Social Sciences, 2(4), 680–695. https://doi.org/10.51601/ijersc.v2i4.109

Issue

Section

Articles