Koi Fish Cultivator Marketing Strategy During The Pandemic In Ciseeng, Bogor Regency
DOI:
https://doi.org/10.51601/ijersc.v3i5.400Abstract
The Covid-19 pandemic has had an impact on various sectors in
Indonesia. One of the sectors affected is koi fish farming in
Ciseeng, Bogor Regency. This study focuses on the strategies used
by ornamental koi fish cultivators in Ciseeng, Bogor Regency
during the Covid-19 pandemic. The research methodology used by
the researcher is a qualitative method with a three-month field
study from August to October 2021. By using participatory
observation and in-depth interviews as data collection methods,
plus purposive sampling method as a subject determination. The
results of this study are; During the pandemic, koi fish farmers in
Cibogo Village, Ciseeng, Bogor Regency do side jobs to maintain
and increase income. The side jobs carried out by the cultivators
include being construction workers, as well as other fish farming.
During the pandemic, only one farmer tried to market online,
while the other 14 did traditional marketing. This is because the
cultivators do not receive marketing strategy training or assistance
from the local government
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