Gana Bisatya, S., and I. . Made Sukresna. “The Effect Of Pop-Up Advertising And Perceived Intrusiveness On Brand Awareness And Advertising Avoidance With Advertising Value As A Moderation Factor (Study On Youtube Users)”. International Journal of Educational Research &Amp; Social Sciences, vol. 3, no. 6, Dec. 2022, pp. 2352-61, doi:10.51601/ijersc.v3i6.543.