SMEs’ Internationalization Strategy in Export Creative Industry: Case Study from Kendang Djembe Creators  at Blitar, East Java, Indonesia

Meldona Meldona; Sudarmiatin Sudarmiatin; Rosmiza  Bidin

doi:10.51601/ijersc.v3i2.363

Authors

Meldona Meldona Postgraduate Doctoral Program Fakulty of Economics, Universitas Negeri Malang, Indonesia.
Sudarmiatin Sudarmiatin Faculty of Economics, Universitas Negeri Malang, East Java, 65145, Indonesia
Rosmiza Bidin Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor Darul Ehsan, Malaysia.

DOI:

https://doi.org/10.51601/ijersc.v3i2.363

Abstract

This study aims to: (a) describe the internationalization strategy of SMEs in the export-oriented creative industry of Kendang Djembe, Blitar, (b) identify the strengths, weaknesses, opportunities and threaths of the internationalization process of the export-oriented creative industries of SMEs, especially in the Kendang Djembe industry in Blitar, East Java. Indonesia. The approach used in this study is a SWOT analysis with an internal-external matrix (IFAS & EFAS) to 4 SMEs, which are 10 key informants of exportir Kendang Djembe in Blitar. The results show that Kendang Djembe Creative Industry SMEs in Blitar have good strengths and opportunities in improving their international processes. Based on internal and external factors, these SMEs are in a growth position (in caution condition). Thus, the suitable internationalization strategy to be developed are the SO, ST, WO and WT strategy, that are: adding online marketing networks (or other collectors), diversifying products beyond the main product, optimizing the role of associations related to product delivery cooperation, improving technology skills through training or independently learning and lobbying the government regarding the ease of export policies conditions.

Downloads

Download data is not yet available.

References

H. Matlay, M. Ruzzier, R. D. Hisrich, and B. Antoncic, “SME internationalization research: Past, present, and future,” J. Small Bus. Enterp. Dev., vol. 13, no. 4, pp. 476–497, 2006, doi: 10.1108/14626000610705705.

T. Tahi and H. Tambunan, “Development of small and medium enterprises in a developing country The Indonesian case,” J. Enterprising Communities People Places Glob. Econ., vol. 5, no. 1, pp. 68–82, 2011, doi: 10.1108/17506201111119626.

M. Das, K. Rangarajan, and G. Dutta, “Corporate sustainability in SMEs: an Asian perspective,” J. Asia Bus. Stud., vol. 14, no. 1, pp. 109–138, 2020, doi: 10.1108/JABS-10-2017-0176.

S. R. I. M. Indrawati, “Sarasehan akselerasi pemulihan ekonomi nasional,” 2021, no. April.

S. R. Rindrayani, “Strategi Pengembangan Umkm Melalui Pembelajaran Kewirausahaan Sebagai Penggerak Ekonomi Indonesia,” Semin. Nas. Manaj. Ekon. Akunt., pp. 259–269, 2016.

M. Yaskun and R. Bidin, “Strategies for Increasing Internationalization In Furniture Smes In Lamongan Regency,” J. Mantik, vol. 6, no. 36, pp. 163–169, 2022, [Online]. Available: www.iocscience.org/ejournal/index.php/mantik/index%0AStrategies.

A. Chandra, J. Paul, and M. Chavan, “Internationalization barriers of SMEs from developing countries: a review and research agenda,” Int. J. Entrep. Behav. Res., vol. 26, no. 6, pp. 1281–1310, 2020, doi: 10.1108/IJEBR-03-2020-0167.

L. Lloyd-Reason, K. Ibeh, and B. Deprey, “Top Barriers and Drivers to SME Internationalisation,” United Kingdom, 2009. [Online]. Available: http://strathprints.strath.ac.uk/15845/.

M. E. Kaukab, U. Sains, and A. Wonosobo, “The Important Role of Government Support on Small and Medium Enterprises International Performance,” Junral STIE Semarang, vol. 14, no. No 1 edisi Februari, pp. 134–145, 2022, doi: DOI: 10.33747.

M. . E. Kaukab, “Internasionalisasi UMKM di Indonesia,” Res. Publ., no. November, pp. 0–21, 2016, doi: 10.13140/RG.2.2.21887.64163.

K. Sedyastuti, “Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global,” INOBIS J. Inov. Bisnis dan Manaj. Indones., vol. 2, no. 1, pp. 117–127, 2018, doi: 10.31842/jurnal-inobis.v2i1.65.

M. Erna, “Problems And Solutions Of Creative Industry In Indonesia: A Critical And Reflective Review,” RJOAS, vol. 6, no. June, pp. 160–164, 2018, doi: DOI https://doi.org/10.18551/rjoas.2018-06.17 PROBLEMS.

F. S. Vami and D. Gaol, “Strategi Bekraf terhadap Pengembangan Ekonomi Kreatif di Indonesia melalui Regional Comprehensive Economic Partnership,” vol. 4, no. 1, pp. 92–102, 2020.

M. E. Pangestu, “Hasil Konvensi Pengembangan Ekonomi Kreatif 2009-2015,” Pengemb. Ekon. Kreat. Indones. 2025, pp. 1–27, 2008.

Kemenparekraf, Outlook Pariwisata & Ekonomi Kreatif Indonesia 2020/2021: Studi mengenai Covid-19, Pariwisata dan Ekonomi Kreatif. Jakarta: Kementerian Pariwisata & Ekonomi Kreatif, 2020.

C. Economic, Statistik ekonomi kreatif 2020. 2020.

B. Kota Blitar, Kota Blitar dalam Angka 2022, BPS Kota B. Blitar: Badan Pusat Statistik Kota Blitar, 2022.

B. P. Statistik and K. Blitar, “Pertumbuhan Ekonomi Kota Blitar Tahun 2021,” no. 02, 2022.

B. Kab Blitar, Kabupaten Blitar dalam Angka 2021, 1st ed. Blitar: Badan Pusat Statistik Kabupaten Blitar, 2021.

I. H. Santi, “Penerapan Metode Profile Matching Untuk Pengembangan Area Pemasaran Produk Kendang Jimbe Kota Blitar,” in Prosiding SINTAK, 2018, pp. 338–346.

B. Balai Provinsi Jawa Timur, “Ekonomi kreatif: Kampung Wisata Kendang Sentul Blitar,” Badan Pengembangan dan Pembinaan Bahasa, Blitar, p. 1, Feb. 21, 2021.

F. Rangkuti, Analisis SWOT Teknik Membedah Kasus Bisnis: Reorientasi Konsep Perencanaan Strategis untuk Menghadapi Abad 21, Pertama. Jakarta: Gramedia Pustaka Utama, 2008.

M. M. Helms and J. Nixon, Exploring SWOT analysis – where are we now?: A review of academic research from the last decade, vol. 3, no. 3. 2010.

H. Koo, K. Y. Chau, L. C. Koo, S. Liu, and S. C. Tsui, “A structured SWOT approach to develop strategies for the government of Macau, SAR,” J. Strateg. Manag., vol. 4, no. 1, pp. 62–81, 2011, doi: 10.1108/17554251111110122.

M. M. Helms, M. A. Rodrí Guez, L. D. L. Ríos, and W. B. Hargrave, “Entrepreneurial potential in Argentina: A SWOT analysis,” Compet. Rev., vol. 21, no. 3, pp. 269–287, 2011, doi: 10.1108/10595421111134859.

I. G. A. ketut Giantari, I. B. K. Surya, N. N. K. Yasa, and I. B. A. Yasa, “Development and Revitalization Strategies for traditional markets in Bali Article information : To cite this document : About Emerald www.emeraldinsight.com,” Int. J. Soc. Econ., 2017, doi: https://doi.org/10.1108/IJSE-09-2017-0414.

L. Eui-Bang, L. Sang-Gun, and C.-G. Yang, “Industrial Management & Data Systems advertising Article information : About Emerald www.emeraldinsight.com,” 2017.

E. Y. Arifianto and R. Himawan, “Strategi Pengembangan Industri Kreatif Kerajinan Topeng Era Industri 4.0,” Semin. Nas. IENACO, pp. 567–574, 2018.

Sudarmiatin, “Analysis of Survival Strategies in Small Medium Enterprises During Coronavirus Pandemic,” J. Bus. Manag. Rev., vol. 3, no. 2, pp. 94–105, 2022, doi: 10.47153/jbmr32.3122022.

F. Ariansyah, L. Asrul, and B. Demmallino, “Strategy In Support Of Micro , Small And Medium Agro-Based,” Int. J. Sci. Technol. Manag., vol. 3, pp. 409–420, 2014.

W. Sanchia, G. Ryana, D. R. Pringgandinie, and H. Yulina, “SWOT Analysis As A Competitive Strategy At Primkop Kartika Ardagusema Cimahi City , West Java , Indonesia,” International Journal Of Science, Technology & Management, vol. 3, no. 1, pp. 134–143, 2022.

J. Johanson and J. E. Vahlne, “The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership,” J. Int. Bus. Stud., vol. 40, no. 9, pp. 1411–1431, 2009, doi: 10.1057/jibs.2009.24.

N. R. Shankar, “What Drives International Entrepreneurial Firms To Expand Overseas: a Case Study Approach,” Eur. J. Soc. Sci. Stud., vol. 6, no. 1, pp. 226–230, 2020, doi: 10.46827/ejsss.v6i1.957.

M. Yener, B. Doğruoğlu, and S. Ergun, “Challenges of Internationalization for SMEs and Overcoming these Challenges: A Case Study from Turkey,” Procedia - Soc. Behav. Sci., vol. 150, pp. 2–11, 2014, doi: 10.1016/j.sbspro.2014.09.002.

K. Al-Hyari, G. Al-Weshah, and M. Alnsour, “Barriers to internationalisation in SMEs: Evidence from Jordan,” Mark. Intell. Plan., vol. 30, no. 2, pp. 188–211, 2012, doi: 10.1108/02634501211211975.

M. E. Kaukab and G. Wiwoho, “Buyer-Supplier Relationship Opportunities And Challenges For Indonesian Msmes To Enter The Asean Economic Community,” no. May 2020, 2020, [Online]. Available: https://www.researchgate.net/profile/M_Kaukab/publication/342110106_Buyer-Supplier_Relationship_Opportunities_and_Challenges_for_Indonesian_MSMEs_to_Enter_the_ASEAN_Economic_Community/links/5ee29aeca6fdcc73be737eee/Buyer-Supplier-Relationship-Opportunitie.

R. Krikštulytė and R. Korsakienė, “the Barriers and Motives of Smes Internationalization: the Insights Into the Theory Development,” 2016, doi: 10.3846/bm.2016.67.

J. Chen, C. M. P. Sousa, and X. He, “The determinants of export performance: a review of the literature 2006-2014,” Int. Mark. Rev., vol. 33, no. 5, pp. 626–670, 2016, doi: 10.1108/IMR-10-2015-0212.